Guest Lecture by Mr. P Anand, Chief Of Marketing, Tata Steel

Tags: Business-to-businessFinanceguest lecturesGuestLecturesIndian School of Businesskharagpur-vinod-gupta-school-of-management-vgsomSci/TechTata SteelTata Steel LtdTataSteelvaartavgsomXLRI

Filed under: Events, Lifestyle, Technology

"Killing the commodity, shaping the market" - this is how Tata steel goes about its branding strategy in common parlance. The journey undertaken for turning around steel as a commodity, known to be sold in "Mandis", to a well known brand was an uphill one. Mr. Anand, current Chief of Marketing, Long Products at Tata Steel has seen associated with Tata Steel for 19 years. An alumnus of XLRI Jamshedpur, Mr. Anand has held various esteemed positions under the banner of marketing. The ...

Permalink | Email this | Comments