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Filed under: Events
Ulhaas 2013 is the annual experiential marketing event by Team Census of the Indian Institute of Management, Calcutta and was held at the Mani Square Mall this year. Ulhaas dealt with the application of consumer- oriented marketing techniques over a two day event and was all about conducting consumer research through fun and innovative games devised by the students, like Dartboard, Guess the Cold Drink and more. Participants returned with lots of prizes as the students came up with ...