Trends of Customer Inclusion by MAD Club,VGSOM,IIT Kharagpur

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Marketing & Advertising(MAD) club of Vinod Gupta School of Management,IIT Kharagpur continued with their session series "Niravana" & brought yet another topic to spread the marketing acumen present in each & every member of their club. The topic of this week's "Nirvana" session was "Customer Inclusion: Banking the Unbanked". The session was taken by MBA Ist year student & co-ordinator of MAD club, Rakesh Rajendran. The focus of the discussion was how different competitors bring element of ...

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