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Following the exciting launch of the Mahindra e20 that I covered in a previous article, I shift focus to another exciting launch in the mid range segment. Honda launches the Amaze, its first sub-4 metre sedan. Based on the Brio platform, the Amaze is perhaps the best looking car in its segment. This car marks a radical shift for Honda away from its traditional premium pricing strategy and wading into the highly price competitive mid-range sedan market that is currently dominated by the Maruti ...