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Eco-friendly fashion: major brands get in the game

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Tags: bangalore-buzz-bangaloreConscious CollectionConsciousCollectionDryDye waterless t-shirtDrydyeWaterlessT-shirtEarth DayEarthDayEco-friendly fashionEco-friendlyFashionGucciHMjeansLevisRainforest-friendly bagsRainforest-friendlyBagsrecycled bottlesRecycledBottlesStella McCartney AdidasStellaMccartneyAdidasWaterLess

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(AFP - Relaxnews)- April 22 is the Earth Day. Celebrated since 1970 and officially recognized by the United Nations in 2009, Earth Day will this year be celebrated in over 192 countries around the world. We examine some of the recent efforts fashion brands have taken to boost their eco-friendly credentials. Gucci - Rainforest-friendly bags Earlier this year, Italian leather goods supremos Gucci teamed up with Livia Firth's Green Carpet Challenge to produce the world's first-ever ...

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