Tags:
Filed under: Lifestyle, Entertainment, Internship
PepsiCo and Coca Cola are fighting out the mega brand war in IPL 6, with their respective campaigns. While PepsiCo has launched a Rs 150 crore marketing extravaganza this IPL, rival Coca Cola is aiming at entry level price wars, market expansion and heavy advertising. The Indian Premiere League is known for being a money spinner and brand wars become the order of the day to make the most of BCCI's million dollar baby. PepsiCo has bought IPL title sponsorship for 5 years for Rs 400 crore, ...