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How 'fake likes' on Facebook change the equations

Tags: A. R. RahmanCompaniesFacebookFake LikesFakeLikesJustin BieberLiikesMarketingMoneyMoney and FinanceMoneyAndFinanceNIT SilcharNitish RajpurohitNitishRajpurohitNitSilcharSciTechsilchar-national-institute-of-technologyStart UpsStartUps

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Most of us use Facebook these days and companies/bands/artists and individuals spend tons of money to market themselves and build or maintaining their brand image. This article is about how 'fake' likes affect the end user, the brand, Facebook as a company and the Facebook eco-system as a whole. Suppose you're a celebrity and you maintain a page on Facebook with around a lakh 'likes'! Facebook's policy that less than fifteen percent of your overall fan-base would see your every post and if ...

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