Decoding PepsiCo India's IPL campaign

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Filed under: Lifestyle, Entertainment

While the Indian Premiere League continues to be 'breaking news' for the terrible spot fixing racket with talks of even terminating the million dollar baby, here's a look at brand PepsiCo India's massive IPL campaign. One might think that post the big scandal, the brand may be regretting its association, but unlike Sahara group, PepsiCo shows no official intention of discontinuing its IPL connection, though there are speculations regarding the withdrawal. A tender floated by IPL for the title ...

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