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India wants to be 'fair'

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Tags: colordarkEntertainmentFairnessCreamsHealthhyderabad-university-college-of-engineering-osmania-universityIndiaindianlighter skinLighterSkinmenobsessionskinskin colorSkinColorwomen

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We've all seen the Fair and Lovely commercial which promises to make our skin two shades lighter and let's not forget the WhiteTone face powder which ensures to lighten your skin instantly! Why is our country obsessed with being white? What does fairness give an individual? The Indian obsession with fair skin has always been a distasteful phenomenon. The fairness cream industry is blooming with men and women lathering these silly potions on their faces to make their skin lighter. The moment we ...

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