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Bedazzled - Purvodaya 2012

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Tags: brandkharagpur-vinod-gupta-school-of-management-vgsommarketingPurvodaya 2012Purvodaya2012vgsomVGSOM BfestVgsomBfest

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"A product can be quickly outdated, but a successful brand is timeless." Stephen King Brand is Identity and Internet is power. Brand association is the art of unearthing what a brand means to its users and once you identify that half the work is done. Madison Avenue in association with Spykar presents "Bedazzled" ~ combining the power of the internet with branding. Participants were to look into the values people associate with a brand using the power of the internet and find out what makes a ...

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