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USP of a Mobile manufacturer: Sony, Samsung, HTC, Nokia, Apple, LG

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Tags: ams:nokaAndroidAppleApple DOSBeats AudioBeats ElectronicsBeatsAudioBeats_ElectronicsCarl ZeissFacebookHTChtc indiahtc mobilehtc mobilesHTC OneHtcIndiahtcmobileHtcMobilesHtcOneiOSLGlg indialg mobilelg mobilesLgIndialgmobileLgMobileslucknow-sri-ramswaroop-memorial-college-of-engineering-and-managmobile phone featuresMobilePhoneFeaturesNokianokia indianokia mobileNokiaIndianokiamobilerohit rajRohitRajsamsungSamsung GalaxySamsung Galaxy S IIIsamsung indiaSamsung mobilesamsung touch screen mobilesSamsungIndiaSamsungMobilesamsungtouchscreenmobilesSciTechSonysony erricsonsony indiasony mobileSonyErricsonSonyIndiaSonyMobilesonyyUnique selling propositionUSP

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In an era when mobile phones are getting equally abled. Mobile phone manufactures are struggling to find individuality of their product. After all Android 4.1 will be Android 4.1 be it a LG device or a Sony device. But I have seen a trend in past 1-2 years, where most companies are pitching for a Unique Selling proposition (USP) for their phones. Let us take look at USP's of major companies. Sony - Durability. You tend to get an idea about their durability when you see Sony mobiles ...

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