It is a well known fact that most Indians are fascinated by and attracted towards fairer complexions. The reasons may vary but it's this mentality that is driving so many popular cosmetics brands. While earlier it used to be just about women and 'Fair and Lovely' cream was a famous household product, the madness has crept among the men too with 'Fair and Handsome' creams and well known celebrities like Priyanka Chopra and Shahrukh Khan are known for endorsing such products and it's misleading ...
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