Indian ad world: Emotions are the new rational

Emotions speak louder than words! Google India's cross border friendship ad or jewellery brand Tanishq's latest commercial about second marriage are cases in point - these few seconds-long human stories are not only touching hearts and minds of all age groups but indicate how corporate social responsibility (CSR) has evolved. Thanks to the changing times, the Rs.36,200 crore ($6 billion) Indian advertising industry is using emotions to make the right connect with the consumers. Google India's ...

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