ISMOKE (I support the movement to kill cancer) which collected 21,383 doodles has made it to the Limca Book of Records. ISMOKE is this year's social awareness campaign of Techfest, IIT-B's annual technical festival.
The campaign aims to spread the message among the youth to quit smoking. ISMOKE had the vision: What just one needs is the right medium and the right audience to spread it with no bounds.
The drive was conducted in 64 colleges in 32 Indian cities, during which 21,383 doodles ...
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