There has been a drastic increase in the production and usage of fairness products all of which claim to make a person fairer and supposedly, more beautiful. All the mediums of Mass Communication are promoting and airing these fairness products and thus indirectly supporting the notion that fairness is the reason for beauty. In most of the advertisements, it can be seen how the fair one is always popular while the dark one weeps pathetically in a corner. Or worse, how people recruit fairer girls ...
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