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"When your chances of winning not only depends on how well you play but also how well your competitors play, under-assessment of your competitors will ruin all your plans." Ashwamedh is a Flagship event at Avenues 2012, the annual business festival of IIT Bombay conducted by Shailesh J. Mehta School of Management - SJMSOM. Ashwamedh, an e-commerce extravaganza, aimed at testing every operational aspect of an E-Commerce venture - Marketing, Strategy, Supply Chain & Customer Engagement into ...