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Men's nail polish joins the cosmetics market

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Tags: bangalore-buzz-bangaloreBlakk CosmeticsBlakkCosmeticsChuck LiddellChuckLiddellDave NavarroDaveNavarroDwyane WadeDwyaneWadeEuromonitor InternationalEuromonitorInternationalEvolutionManFleshlightJared LetoJaredLetoJennifer LopezJenniferLopezJohn AllanJohnAllanJohnAllansJohnny DeppJohnnyDeppMarco BerardiniMarcoBerardiniZac EfronZacEfron

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By Joel Stein on March 14, 2013 A few years ago, Josh Espley, a former marketing exec for a sex toy company called Fleshlight, noticed that his kickboxing friends were wearing polish to cover their banged-up nails. The practice was becoming popular, he noted, with the mixed martial arts crowd: Former Ultimate Fighting Championship star Chuck Liddell famously sported dainty pink fingernail polish in fights. Espley occasionally reads Us Weekly-to help him chat up women, he says-and saw polish on ...

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