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Abercrombie & Fitch CEO under fire

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Tags: Abercrombie Fitchdelhi-sri-venkateswara-collegeFinanceIndiaIndianMike JeffriesSalon.com

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When Mike Jeffries, CEO of Abercrombie and Fitch, gave an interview to Salon magazine 7 years ago, the world was a very different place. The internet did exist and the consumers were indeed aware. Today, the internet is at the finger tips of billions of consumers across the globe and consumers are not just aware, they are activists. A little background: In an interview given in 2006, Mike Jeffries laid out his vision for his brand, 'Abercrombie and Fitch'. An excerpt of some of his comments: ...

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